Why should you color balance?
Because you want the real colors.

Many factors can, may and will interact with the colors percieved by your camera. Our eye with the help of our brain will ajust the color balance of what we see, but your camera sensor will see and record exactly what you aim your canera at.
Some years ago when only film was available, you were buying daylight type film (some young readers may not have known film...) if you wanted to work under tungsten or most artificial light you had to buy Tungsten type film or use a corrective filter over your lens to change the properties of the light entering your camera.
Today you have to activate the color filters built in your digital camera either automaticaly by selecting "auto white balance" on your camera setting or for a profesionnal and perfect approach you will have to set a custom white balance .
To do this using the ColorBalanceCoach disc, after placing the disc in the same light as your subject receives, you will navigate the menus of your camera to reach the custon white balance setting preset and aim at the grey patch of the disc or through the white transluscent material and choose "SET" to record the value. You will now aim at your subject and take your image with the perfect colors. SEE DETAILED MANUAL
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